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HIVEWIRE #09: Nomenclature will fuel the next phase in the Emergence of New and Local Music Scenes

HIVEWIRE #09: Nomenclature will fuel the next phase in the Emergence of New and Local Music Scenes

“Nomenclature”, the art of naming and labelling musical genres is an often overlooked factor that can make a traceable difference in the growth of these scenes and, therefore, can positively impact the culture.

Artist Session: Vinayak^a (India): Preserving the Art of Music with the Pursuit of Crafting One Great Song

Artist Sessions

Artist Session: Vinayak^a (India): Preserving the Art of Music with the Pursuit of Crafting One Great Song

I was introduced to the world of dance music during my early twenties in Delhi, where I first discovered Vinayak^a many years ago. What set Vinayak^a apart was his exceptional skills in crafting soundscapes that had the power to transport you to entirely different realms. Recently, his name

HIVEWIRE REPORT #01: Cameroon Music Opportunity

Report Featured

HIVEWIRE REPORT #01: Cameroon Music Opportunity

This report aims to provide a comprehensive reference for music industry stakeholders in Cameroon, facilitating informed decision-making and driving growth in both the industry and the economy.

HIVEWIRE REPORT #01 (French) - CAMEROUN, OPPORTUNITÉ DE MUSIQUE

HIVEWIRE REPORT #01 (French) - CAMEROUN, OPPORTUNITÉ DE MUSIQUE

Un Reflet Du Passé, Un Canevas Pour L'avenir Par Srishti Das Corrigé par Mayuyuka Kaunda Traduit par Othniel Mombel Publié par Mutumbu et Hivewire Préface La musique camerounaise a toujours été un creuset de diverses influences ethniques et mondiales, créant un mélange unique de styles musicaux qui ont

HIVEWIRE #08: India’s Live Music Landscape | Opportunity for International Appeal, Local Talent, and a Highly Engaged Live Community

HIVEWIRE #08: India’s Live Music Landscape | Opportunity for International Appeal, Local Talent, and a Highly Engaged Live Community

By Srishti Das Collaboration: SkillBox - Anmol Kukreja, Roydon Banghera Edited by: Mayuyuka Kaunda During India's post-pandemic live entertainment resurgence, the Backstreet Boys' concerts in Mumbai and Gurugram this year were fully booked, and Lollapalooza's debut in Mumbai drew 60,000 attendees. SkillBox reported a

HIVEWIRE #07: Winning in emerging markets - A shift from surface-level to 'meaningful localisation'

Emerging markets

HIVEWIRE #07: Winning in emerging markets - A shift from surface-level to 'meaningful localisation'

The “One size fits all” approach for emerging music markets might not fit the bill much longer. By Akhila Shankar Contributor: Srishti Das; Editor: Mayuyuka Kaunda Picture this - You manage a Hip-hop artist. Your artist is based in Europe or North America, and the music is in English, but

HIVEWIRE #6: Unveiling India's Evolving Entertainment Landscape: Beyond Bollywood and Into Cultural Diversity

Emerging markets Featured

HIVEWIRE #6: Unveiling India's Evolving Entertainment Landscape: Beyond Bollywood and Into Cultural Diversity

The vastness of India today resembles the coexistence of twenty-eight distinct countries nestled within a single subcontinent, collectively referred to as India.

HIVEWIRE #05: How Emerging Music Scenes are Interacting with Sports

Emerging markets

HIVEWIRE #05: How Emerging Music Scenes are Interacting with Sports

A Football x Music Case Study One of my earliest memories of loving a song through my love of sports was getting into electronica-pop duo Moloko’s "The Time Is Now" circa 2005. I’d sing “Let's make this moment last” at the top of my

Recap: Water Cooler by Water & Music featuring Srishti from Hivewire

Emerging markets

Recap: Water Cooler by Water & Music featuring Srishti from Hivewire

Last month, I was invited to the members-only event by Water & Music led by Cherie Hu called Water Cooler, a biweekly interview series with innovators at the forefront of music and technology. The goal is to give members of the Water & Music community a perspective on cutting-edge music-tech

HIVE Collaboration #04 : Cross-Pollination Increases the Longevity of Artists’ Careers by Enhancing the Scenes they Occupy

Emerging markets

HIVE Collaboration #04 : Cross-Pollination Increases the Longevity of Artists’ Careers by Enhancing the Scenes they Occupy

By Mayuyuka Contributed by Michelle Yuen In the ever-changing landscape of the music industry, trends come and go, attention is often borrowed from audiences, and careers can fade in the blink of an eye. Longevity is thus often the ultimate testament of an artist's impact - even more

HIVE Collaboration #03: Why localisation is vital for global stars from emerging markets

Emerging markets Featured

HIVE Collaboration #03: Why localisation is vital for global stars from emerging markets

To continue growing a global music culture from emerging markets, investment must also happen at home. By Srishti Das Contributed by Michelle Yuen // Edited by Mayuyuka As emerging markets develop, many breakout artists drive new scenes into the global music industry. For instance, Afrobeats has emerged as a powerful force,

A&R Spotlight #01: Abhishek Patil from Warner Music India on redefining modern-day Indian Pop music

A&R Spotlight #01: Abhishek Patil from Warner Music India on redefining modern-day Indian Pop music

Abhishek Patil, the Head of A&R for Warner Music India, started as an A&R at Sony Music India in 2016. Abhishek has many insights and examples to share, being front and centre of many cultural moments in the Indian Pop space.

Artist Session #02 - Lungelo Manzi (South Africa): Adulting Anonymous (or The Makings Of Manzi)

Artist Sessions

Artist Session #02 - Lungelo Manzi (South Africa): Adulting Anonymous (or The Makings Of Manzi)

On Adulting Anonymous, Lungelo Manzi makes a gripping attempt at that determination through a series of self-assessments that ask the listener to make their own considerations simultaneously.

HIVE COLLABORATION #02 - The sustainability of a rising music scene depends on the ecosystem created around it

Emerging markets

HIVE COLLABORATION #02 - The sustainability of a rising music scene depends on the ecosystem created around it

By Michelle Yuen Collaborator & Editor - Srishti Das Whether it’s Amapiano, K-Pop, Reggaeton or Afrobeats, the success of a new generation in music is dependent on the artists and the fans but also on the industry and teams that develop around the scene. At the end of the

HIVE COLLABORATION #01: Collaboration is the formula for success, but how much is too much? - An Amapiano Case Study

Emerging markets

HIVE COLLABORATION #01: Collaboration is the formula for success, but how much is too much? - An Amapiano Case Study

Collaboration, a double-edged sword, must align with a purpose. Embracing diverse sounds without dilution ensures an enduring genre. The Amapiano journey must continue, with a focus on preserving authenticity and cultivating lasting fandom

Artist Session #01 - Sickflip (India): An Indian beat to the African Dance Music sound

Artist Sessions

Artist Session #01 - Sickflip (India): An Indian beat to the African Dance Music sound

Sickflip is a Mumbai-based DJ and producer who played a significant role in the exponential popularity of Afrohouse, Amapiano and Gqom in India.

HIVEWIRE #04: The future of music scenes lies in subcultures and storytelling

Emerging markets Featured

HIVEWIRE #04: The future of music scenes lies in subcultures and storytelling

For new young markets, streaming can be more engaging because they can choose what they want to hear for the first time. They are born with a remote in their hand, unlike any generation ever before. It’s access at an unparalleled level.

HIVE Culture #02 - How Instagram Thrift Fashion is Nurturing Hip-Hop Fandom in India

Counter-culture

HIVE Culture #02 - How Instagram Thrift Fashion is Nurturing Hip-Hop Fandom in India

Edited by Yatin Srivastava Music and Fashion move together when it comes to personal expression and identity as an artist and a fan. More interestingly, the landscape is ever-changing as well. I grew up as a Metalhead, and brands are something we would never associate with. However, now we live

HIVEWIRE #03: How Public Policy and Funding Drives the Internationalisation of Local Scenes

Emerging markets Featured

HIVEWIRE #03: How Public Policy and Funding Drives the Internationalisation of Local Scenes

Emerging markets will only shine brighter when various scenes, authentic and local to the market, find the opportunity to shine. Public Policy and funding have an essential part to play, but more importantly, they have the power to change the soundscapes of the global music industry.

HIVE Culture #01 - Pride Month: Tokenism or a Strive for Equal Opportunity and Representation?

HIVE Culture #01 - Pride Month: Tokenism or a Strive for Equal Opportunity and Representation?

The LGBTQIA+ community globally have pioneered many cultural moments in the music industry. Pride month should enable opportunities year-round. It should work as an opportunity to showcase new talent rather than be used as a checklist.

HIVEWIRE #02 - How 'Glocalisation' and 'Internationalisation' have distinct approaches when it comes to emerging cultures

Emerging markets Featured

HIVEWIRE #02 - How 'Glocalisation' and 'Internationalisation' have distinct approaches when it comes to emerging cultures

As new markets mature, their creators rise and evolve, and digital-first young locals in some of the youngest parts of the world feel more than ever that they want music that speaks to their culture and identity.

HIVEWIRE #01 - Emerging music markets are now diverging

Emerging markets Featured

HIVEWIRE #01 - Emerging music markets are now diverging

Reshaping the Music Industry Landscape | Witness the divergence, cultural diversity, and creative talents shaping the future of music. Join us now!

HIVEWIRE IS HERE

HIVEWIRE IS HERE

Hivewire is a platform that celebrates the intersection between music scenes and cultures from emerging markets. We are dedicated to exploring and sharing stories that shape the future of music through our four fundamental pillars - culture, collaboration, community, and creation. Hivewire provides a platform for in-depth analysis of industry