HIVE CULTURE #05 - Fashion & Music Are Forging New Cultural and Sub-Cultural Identities

By Yatin Srivastava With the ever-expanding nature of the music industry at large, its amalgamation with other industries has been historically relevant. With all of our conversations about sub-cultures, underground movements and the power of all of these movements to create a new sense of community, which in turn will

A&R Spotlight Featured

A&R Spotlight #03: Nadia Lebdar about Music, Activism, and Fostering a Thriving Industry in Morocco and the MENA region

The growing opportunity in Morocco and MENA region through an interview with Nadia Lebdar from PopArabia

Music Tech

HIVEWIRE #12: India's Revolution in the Global Music-Tech Frontier

A Dive into the Emerging Music-Tech Landscape I hope you all are having an excellent start to the year! This week, my good friend Ankita has taken over our newsletter. She manages some fantastic artists in the market, such as Pina Colada Blues & Anohnymouss. She has done some remarkable

pakistan Featured

HIVE CULTURE #04 - The growing role of diversity, inclusion and cultural history is contributing to the power of Youth Culture in South East Asia

By Akriti In the digital age, culture has undergone a profound transformation, with musicians leveraging social media platforms and other tools to connect with audiences globally, giving rise to vital cultural scenes that evolve into a shared global culture. A notable instance of this paradigm shift is the emergence of

Emerging markets Featured

HIVEWIRE PREDICTIONS: The Diversifying Landscape of Music Culture in 2024

The music industry in 2024 is poised for a transformative journey as it embraces the convergence of diverse cultural influences, breaking down traditional barriers between different scenes and subcultures.

Emerging markets

HIVEWIRE #11: Divine Verkijika from Mutumbu on Unlocking Cameroon's Musical Landscape

In our recently published market report that surveyed Cameroon's musical landscape, we highlighted the industry's challenges and opportunities.

Africa

A&R Spotlight #02: Pulsator (SA) on his A&R & Curatorship Journey so far in the South African & Global Music Landscape with Gallo Music & Black Coffee

Pulsator shares insights into the ever-evolving South African music scene. In this exclusive interview, he delves into the dynamics of his role as an A&R, the transformative impact of genres like Amapiano, and the nuances of cultivating talent beyond the confines of social media metrics.

Artist Sessions

Artist session #04: Mali (IND) - Exploring Uncharted Melodies and ExpandingComfort Boundaries to Redefine Her Musical Boundaries

Mali, also known as Maalavika Manoj, is a singer-songwriter from Mumbai, India. Her music uniquely blends classic pop influences with a contemporary twist.

Emerging markets Featured

HIVEWIRE #10: Of Afrobeats, Afro Nation and Ecosystems: An Afro-Nation Case Study On The Value Of Interconnectedness

Contributor: Yatin Srivastava; Edited by Srishti Das The recent cancellation of the Nigerian iteration of Afro Nation, a festival which touts itself as the biggest in the realm of Afrobeats, should give everyone in the African music ecosystem a pause for thought. The festival, which is powered by Smade Entertainment,

Gender Inequality

HIVE CULTURE #03: Artists we would have liked to see on the 50 Cent India lineup

BE THE CHANGE study on Gender inequalities is live; take the survey now! It’s 2023. Women and queer artists are finally creating their own space in music all over the world. However, the Desi Hip-hop scene, which has traditionally been male-dominated for many reasons, still hasn’t found a

music scenes

HIVEWIRE #09: Nomenclature will fuel the next phase in the Emergence of New and Local Music Scenes

“Nomenclature”, the art of naming and labelling musical genres is an often overlooked factor that can make a traceable difference in the growth of these scenes and, therefore, can positively impact the culture.

Artist Sessions

Artist Session #03: Vinayak^a (India): Preserving the Art of Music with the Pursuit of Crafting One Great Song

I was introduced to the world of dance music during my early twenties in Delhi, where I first discovered Vinayak^a many years ago. What set Vinayak^a apart was his exceptional skills in crafting soundscapes that had the power to transport you to entirely different realms. Recently, his name

Report Featured

HIVEWIRE REPORT #01: Cameroon Music Opportunity

This report aims to provide a comprehensive reference for music industry stakeholders in Cameroon, facilitating informed decision-making and driving growth in both the industry and the economy.

Report

HIVEWIRE REPORT #01 (French) - CAMEROUN, OPPORTUNITÉ DE MUSIQUE

Un Reflet Du Passé, Un Canevas Pour L'avenir Par Srishti Das Corrigé par Mayuyuka Kaunda Traduit par Othniel Mombel Publié par Mutumbu et Hivewire Préface La musique camerounaise a toujours été un creuset de diverses influences ethniques et mondiales, créant un mélange unique de styles musicaux qui ont

India

HIVEWIRE #08: India’s Live Music Landscape | Opportunity for International Appeal, Local Talent, and a Highly Engaged Live Community

By Srishti Das Collaboration: SkillBox - Anmol Kukreja, Roydon Banghera Edited by: Mayuyuka Kaunda During India's post-pandemic live entertainment resurgence, the Backstreet Boys' concerts in Mumbai and Gurugram this year were fully booked, and Lollapalooza's debut in Mumbai drew 60,000 attendees. SkillBox reported a

Emerging markets

HIVEWIRE #07: Winning in emerging markets - A shift from surface-level to 'meaningful localisation'

The “One size fits all” approach for emerging music markets might not fit the bill much longer. By Akhila Shankar Contributor: Srishti Das; Editor: Mayuyuka Kaunda Picture this - You manage a Hip-hop artist. Your artist is based in Europe or North America, and the music is in English, but

Emerging markets Featured

HIVEWIRE #6: Unveiling India's Evolving Entertainment Landscape: Beyond Bollywood and Into Cultural Diversity

The vastness of India today resembles the coexistence of twenty-eight distinct countries nestled within a single subcontinent, collectively referred to as India.

HIVEWIRE #05: How Emerging Music Scenes are Interacting with Sports

A Football x Music Case Study One of my earliest memories of loving a song through my love of sports was getting into electronica-pop duo Moloko’s "The Time Is Now" circa 2005. I’d sing “Let's make this moment last” at the top of my

Emerging markets

Recap: Water Cooler by Water & Music featuring Srishti from Hivewire

Last month, I was invited to the members-only event by Water & Music led by Cherie Hu called Water Cooler, a biweekly interview series with innovators at the forefront of music and technology. The goal is to give members of the Water & Music community a perspective on cutting-edge music-tech

Members only

Emerging markets

HIVE Collaboration #04 : Cross-Pollination Increases the Longevity of Artists’ Careers by Enhancing the Scenes they Occupy

By Mayuyuka Contributed by Michelle Yuen In the ever-changing landscape of the music industry, trends come and go, attention is often borrowed from audiences, and careers can fade in the blink of an eye. Longevity is thus often the ultimate testament of an artist's impact - even more

Members only

Emerging markets Featured

HIVE Collaboration #03: Why localisation is vital for global stars from emerging markets

To continue growing a global music culture from emerging markets, investment must also happen at home. By Srishti Das Contributed by Michelle Yuen // Edited by Mayuyuka As emerging markets develop, many breakout artists drive new scenes into the global music industry. For instance, Afrobeats has emerged as a powerful force,

Members only

A&R Spotlight

A&R Spotlight #01: Abhishek Patil from Warner Music India on redefining modern-day Indian Pop music

Abhishek Patil, the Head of A&R for Warner Music India, started as an A&R at Sony Music India in 2016. Abhishek has many insights and examples to share, being front and centre of many cultural moments in the Indian Pop space.

Artist Session #02 - Lungelo Manzi (South Africa): Adulting Anonymous (or The Makings Of Manzi)

On Adulting Anonymous, Lungelo Manzi makes a gripping attempt at that determination through a series of self-assessments that ask the listener to make their own considerations simultaneously.

Members only

Emerging markets

HIVE COLLABORATION #02 - The sustainability of a rising music scene depends on the ecosystem created around it

By Michelle Yuen Collaborator & Editor - Srishti Das Whether it’s Amapiano, K-Pop, Reggaeton or Afrobeats, the success of a new generation in music is dependent on the artists and the fans but also on the industry and teams that develop around the scene. At the end of the

Members only

Emerging markets

HIVE COLLABORATION #01: Collaboration is the formula for success, but how much is too much? - An Amapiano Case Study

Collaboration, a double-edged sword, must align with a purpose. Embracing diverse sounds without dilution ensures an enduring genre. The Amapiano journey must continue, with a focus on preserving authenticity and cultivating lasting fandom