Emerging markets - Hivewire

HIVEWIRE PREDICTIONS: The Diversifying Landscape of Music Culture in 2024

The music industry in 2024 is poised for a transformative journey as it embraces the convergence of diverse cultural influences, breaking down traditional barriers between different scenes and subcultures.

Emerging markets

HIVEWIRE #11: Divine Verkijika from Mutumbu on Unlocking Cameroon's Musical Landscape

In our recently published market report that surveyed Cameroon's musical landscape, we highlighted the industry's challenges and opportunities.

Emerging markets Featured

HIVEWIRE #10: Of Afrobeats, Afro Nation and Ecosystems: An Afro-Nation Case Study On The Value Of Interconnectedness

Contributor: Yatin Srivastava; Edited by Srishti Das The recent cancellation of the Nigerian iteration of Afro Nation, a festival which touts itself as the biggest in the realm of Afrobeats, should give everyone in the African music ecosystem a pause for thought. The festival, which is powered by Smade Entertainment,

Report Featured

HIVEWIRE REPORT #01: Cameroon Music Opportunity

This report aims to provide a comprehensive reference for music industry stakeholders in Cameroon, facilitating informed decision-making and driving growth in both the industry and the economy.

Report

HIVEWIRE REPORT #01 (French) - CAMEROUN, OPPORTUNITÉ DE MUSIQUE

Un Reflet Du Passé, Un Canevas Pour L'avenir Par Srishti Das Corrigé par Mayuyuka Kaunda Traduit par Othniel Mombel Publié par Mutumbu et Hivewire Préface La musique camerounaise a toujours été un creuset de diverses influences ethniques et mondiales, créant un mélange unique de styles musicaux qui ont

Emerging markets

HIVEWIRE #07: Winning in emerging markets - A shift from surface-level to 'meaningful localisation'

The “One size fits all” approach for emerging music markets might not fit the bill much longer. By Akhila Shankar Contributor: Srishti Das; Editor: Mayuyuka Kaunda Picture this - You manage a Hip-hop artist. Your artist is based in Europe or North America, and the music is in English, but

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HIVEWIRE #6: Unveiling India's Evolving Entertainment Landscape: Beyond Bollywood and Into Cultural Diversity

The vastness of India today resembles the coexistence of twenty-eight distinct countries nestled within a single subcontinent, collectively referred to as India.

Emerging markets

HIVEWIRE #05: How Emerging Music Scenes are Interacting with Sports

A Football x Music Case Study One of my earliest memories of loving a song through my love of sports was getting into electronica-pop duo Moloko’s "The Time Is Now" circa 2005. I’d sing “Let's make this moment last” at the top of my

Emerging markets

Recap: Water Cooler by Water & Music featuring Srishti from Hivewire

Last month, I was invited to the members-only event by Water & Music led by Cherie Hu called Water Cooler, a biweekly interview series with innovators at the forefront of music and technology. The goal is to give members of the Water & Music community a perspective on cutting-edge music-tech

Emerging markets

HIVE Collaboration #04 : Cross-Pollination Increases the Longevity of Artists’ Careers by Enhancing the Scenes they Occupy

By Mayuyuka Contributed by Michelle Yuen In the ever-changing landscape of the music industry, trends come and go, attention is often borrowed from audiences, and careers can fade in the blink of an eye. Longevity is thus often the ultimate testament of an artist's impact - even more

Emerging markets Featured

HIVE Collaboration #03: Why localisation is vital for global stars from emerging markets

To continue growing a global music culture from emerging markets, investment must also happen at home. By Srishti Das Contributed by Michelle Yuen // Edited by Mayuyuka As emerging markets develop, many breakout artists drive new scenes into the global music industry. For instance, Afrobeats has emerged as a powerful force,

Emerging markets

HIVE COLLABORATION #02 - The sustainability of a rising music scene depends on the ecosystem created around it

By Michelle Yuen Collaborator & Editor - Srishti Das Whether it’s Amapiano, K-Pop, Reggaeton or Afrobeats, the success of a new generation in music is dependent on the artists and the fans but also on the industry and teams that develop around the scene. At the end of the

Emerging markets

HIVE COLLABORATION #01: Collaboration is the formula for success, but how much is too much? - An Amapiano Case Study

Collaboration, a double-edged sword, must align with a purpose. Embracing diverse sounds without dilution ensures an enduring genre. The Amapiano journey must continue, with a focus on preserving authenticity and cultivating lasting fandom

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HIVEWIRE #04: The future of music scenes lies in subcultures and storytelling

For new young markets, streaming can be more engaging because they can choose what they want to hear for the first time. They are born with a remote in their hand, unlike any generation ever before. It’s access at an unparalleled level.

Emerging markets Featured

HIVEWIRE #03: How Public Policy and Funding Drives the Internationalisation of Local Scenes

Emerging markets will only shine brighter when various scenes, authentic and local to the market, find the opportunity to shine. Public Policy and funding have an essential part to play, but more importantly, they have the power to change the soundscapes of the global music industry.

Emerging markets Featured

HIVEWIRE #02 - How 'Glocalisation' and 'Internationalisation' have distinct approaches when it comes to emerging cultures

As new markets mature, their creators rise and evolve, and digital-first young locals in some of the youngest parts of the world feel more than ever that they want music that speaks to their culture and identity.

Emerging markets Featured

HIVEWIRE #01 - Emerging music markets are now diverging

Reshaping the Music Industry Landscape | Witness the divergence, cultural diversity, and creative talents shaping the future of music. Join us now!